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Tourism

Ireland

Project: Annual Report

My Role: Design / Production

Brief

Tourism Ireland required concept designs and production design for their annual report. They wantded the report not only to show off the years achievements but to showcase the great tourist locations in Ireland that attract visitors from all over the globe.

Approach

I began this project by researching Tourism Irelands past reports and using them as a jumping off platform to devlop concepts. Tourism Ireland also gave access to their online database of imagery. This database had photos from all off Irelands best know tourist locations among others. They requested that one third of the images used be from Northern Ireland and the rest from the Republic of Ireland.

Imagery of concepts and previous reports

Layouts

In the final design I did my best to incorporate the body text and imagery together in a way that emphasized both. The Tourism Ireland purple is used to keep the branding going throughout the report.

Front Cover of Annual Report
Contents spread
History of company spread
Overview of corporate services spread
Chairmans Statement spread
Overview of corporate services second spread
Statement of internal finacial control spread
Accounts Spread